How the NAJ helps you choose a jeweller

January 26, 2017


When you choose a jeweller who is a member of the NAJ, or the National Association of Jewellers, you are assured of your jewellers experience, expertise and ethical standards, trust, meticulous attention to detail and genuine commitment to providing you with the highest level of customer service.


As a member of the NAJ, all members need to commit themselves to following a clear and stringent Code of Conduct, a strong framework that defines the high standards of honesty, integrity, professionalism and responsible conduction that they must endeavour to follow.  So you can rest assured that you are dealing with true industry professionals.

When you select a piece of jewellery from an NAJ member retailer, you will have the piece of mind that the company is duty bound to share with you comprehensive and accurate information, as far as can be established, about the quality and origin of the piece of jewellery they are offering for sale.


Not only that, but members of the NAJ are united in working against the illicit trade of conflict diamonds, gemstones and precious metals, as well as the exploitation of children or the use of child labour.  Closer to home, our members are also committed to respecting the environment in their own business.


And, of course, as a valued customer, you are at the heart of our commitment with all NAJ members agreeing to honour their guarantees and warranties, ensuring that all items made in precious metals are properly hallmarked in accordance with UK hallmarking law.


NAJ members are knowledgeable and passionate about jewellery, gemstones and precious metals.  They enjoy nothing more than sharing their expertise and understanding of jewellery and regard it as a special privilege to help you fall in love with your most beautiful purchase and contribute their know-how to marking the most precious moments of your life.


Rossiter & Sons are proud to be long standing members of this Mark of Quality.


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